FROM OUR FOUNDER
“My journey with BEN ONI reflects my belief that purpose can emerge from pain and beauty from brokenness. Before launching my brand, I struggled with uncertainty, unsure if I was aligned with my deepest passions. My love for jewelry-making took root through this trial, symbolizing hope and transformation. I named my brand BEN ONI to honor the power of resilience and the joy that can emerge from adversity. Each piece we create reminds us that even in darkness, something radiant can be born.”
- Ashley Newman, Founder and CEO
OUR BRAND
At BEN ONI, our jewelry tells a story of contrasts—born from a blend of cultural richness and luxury aspirations. Growing up in Harlem and the Bronx, New York, I was surrounded by bold gold pieces that were more than just accessories; they were expressions of identity. With Jamaican roots and an urban upbringing, I developed a deep appreciation for statement jewelry found in hip-hop culture. At the same time, exposure to the Upper East Side, where I worked and went to school, introduced me to the world of luxury and fine jewelry. BEN ONI marries these two worlds—creating accessible, elevated jewelry that combines the statement pieces of my youth with the refined sophistication I grew to love. Our collection offers luxury-inspired designs, from Figaro chains to aspirational fine jewelry dupes, making beauty and style attainable for every occasion without compromising quality or practicality.
OUR MISSION
At our core, BEN ONI is about seeing yourself and loving what you see. As we journey with our community, we listen, learn, and evolve, placing our customers at the heart of our narrative. Our mission goes beyond creating beautiful jewelry; we envision a global accessories brand that not only leads with style but plays a pivotal role in inspiring generations to pursue passion with purpose.